On MonitorIntent

A 4-part post-mortem on building, selling, and shutting down a B2B lead generation startup.

1. Part 1 of 4

   The AI Trust Deficit
   13 Sept 2025

   The first product at MonitorIntent was clever - maybe too clever. AI messages that sounded human but made judgment errors nobody forgave.

2. Part 2 of 4

   Scraping LinkedIn
   20 Sept 2025

   Building MonitorIntent's MVP - 2 months to a Replit dashboard, 5x LLM cost reduction, and the realization that LinkedIn likes are not buying intent.

3. Part 3 of 4

   They Wouldn't Stay
   27 Sept 2025

   Selling MonitorIntent to startup founders, the Clay defection, the vitamin problem, and watching our moat disappear in real time.

4. Part 4 of 4

   The Post-Mortem
   4 Oct 2025

   The post-mortem: 5 things that killed a bootstrapped B2B startup, what's salvageable, and what I'd do differently.